An MSNBC lineup change putting former White House press secretary Jen Psaki’s new show in longtime host Rachel Maddow’s primetime slot has been a ratings disaster.
The Daily Mail reports:
Psaki, a former White House press secretary, replaced Rachel Maddow with a new show titled ‘The Briefing,’ but her sudden ratings collapse appears to be one of the most humiliating flops in recent cable news memory.
The ratings tumble comes in spite of Maddow still anchoring the time slot on Mondays, while “The Briefing with Jen Psaki” airs Tuesday through Friday — and despite Maddow having hosted during the first 100 days of Trump’s second term.
More from The Daily Mail on “The Briefing’s” epic ratings collapse:
The change was seen as an opportunity to hand the reins to Psaki, a DC insider with access and experience, setting out to do four nights from Tuesday through Friday.
But instead of holding steady, Psaki’s first full week has seen a ratings freefall.
According to Nielsen data, The Briefing launched on Tuesday with a respectable 1.2 million total viewers and 139,000 in the critical 25–54 age demographic – the group most coveted by advertisers.
But by Wednesday night, Psaki’s audience cratered to just over one million viewers, and her key demo numbers plunged by 53 percent, down to a startling 65,000.
The Mail brutally went on to note “The Briefing” wasn’t just beaten in the ratings by other networks – it was trounced by the likes of “Paw Patrol” and “Seinfeld” reruns.
The Briefing was trounced not just by its competitors at Fox News and CNN, but by 38 other cable news programs across networks.
Psaki’s show was outperformed in the demographic by reruns of ‘Seinfeld,’ ‘Friends,’ ‘Bob’s Burgers,’ ‘The King of Queens,’ and even Nickelodeon’s ‘Paw Patrol.’
The abysmal ratings should have MSNBC concerned they’ve made a terrible mistake, the Mail notes:
“Psaki’s critics argue that the experiment shows MSNBC may have overestimated her star power and underestimated Maddow’s gravitational pull.”
President Donald Trump has been openly critical of the liberal MSNBC network and its floundering ratings, predicting earlier this year that it would soon meet its demise.
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